The Results Are In! Sheila G’s Brownie Brittle is America’s Best New Snack

Contact: Rachel Krupa, Krupa Consulting                                        FOR IMMEDIATE RELEASE




“The best part of the brownie” was honored by the NCSA on Saturday.

West Palm Beach, FL (October 22, 2012) – Sheila G Brands, LLC, added a coveted crystal trophy for “Best New Snack Product” to its growing collection of awards for its  flagship product, Brownie Brittle.  Sheila G’s Brownie Brittle was recognized by industry professionals at Saturday evening’s National Confectionery Sales Association of America (NCSA) Awards.


Company founder and brownie innovator Sheila G Mains, known in the industry as Sheila G, attended Saturday night’s black-tie event along with company executives from Hershey, Mars, Walgreen’s and more.

“Saturday was an amazing night for Brownie Brittle! We are truly honored to be chosen among so many amazing industry leaders,” said Sheila G. “This further reinforces our commitment to our consumers and retailers to develop innovative products that will delight America’s sweet tooth.”


With this respected award, Sheila G’s Original Brownie Brittle has proven to embody excellence in innovation, ingredients, preparation, processing, packaging, and professional & ethical relationships in the snack industry.


The National Confectionery Sales Association, formed in 1899, is dedicated to furthering positive growth and acceptance of confectionery products, and recognizing the achievements of category leaders from all sectors of the international industry.


With skyrocketing sales, Brownie Brittle literally has cornered the brownie market, as this thin, crispy snack was created to honor Sheila G’s favorite part of the brownie. With 120-calorie and 3 grams of fat per stack, Brownie Brittle gives more delicious brownie taste to love without the heavy square of guilt.


National Confectioner’s Association’s 2012 “Most Innovative Products” award finalist, and winner of the Best Cookie Award at the 2011 Festival of Chocolate, Brownie Brittle is all-natural, kosher, and peanut-free.


Sheila G’s Original Brownie Brittle’s best-selling Chocolate Chip, and Traditional Walnut or Toffee Crunch flavors are available at major retailers or online at





About Brownie Brittle

Sheila G Brands, LLC, a woman-owned company in West Palm Beach, FL, has been baking and selling innovative brownie products to restaurants, club stores and world-class theme parks since 1992. Brownie Brittle, the company’s flagship product, is a 12-month shelf-stable retail snack made in America and available in Chocolate Chip, Toffee Crunch and Traditional Walnut flavors.  Sheila G’s Brownie Brittle launched on store shelves in April of 2011 and is now available in over 10,000 stores in the US, Canada, Mexico and Caribbean. (

brownieThe Results Are In! Sheila G’s Brownie Brittle is America’s Best New Snack