Giving is Better than Receiving

Most of my blogs have been about our fun events – this blog will take you down a different path.   Please stay with me – it’s important.

This month is Pediatric Cancer Awareness month and Brownie Brittle is focusing on giving to a truly exceptional organization:  Cookies for Kids’ Cancer.

We all go through tragedies in life.  As a parent, watching your child suffer from anything is a heart wrenching experience.  Watching your child suffer from cancer creates a pain so strong and so deep that at times it is difficult to breathe.  And the feelings of helplessness?  It consumes you.

I met Gretchen Holt-Witt founder of Cookies for Kids’ Cancer in May, 2012.  Gretchen and her husband Larry lost their precious son Liam in 2011 to a pediatric cancer, when he was only 6 years old.  I had received an email one month prior from a Cookies for Kids’ Cancer representative asking if Sheila G’s Brownie Brittle might be interested in participating in a huge Cookies for Kids’ Cancer bake sale in Manhattan.  That email arrived the very day my step son Scott went into hospice.  He was 32 years old and for over a year he had been battling Ewing’s Sarcoma, a pediatric cancer rarely found in young adults.  Suddenly, just by reading that email, I felt my feelings of helplessness subside.  I immediately wrote back and said – YES!


Gretchen and her husband Larry founded Cookies for Kids’ Cancer while Liam’s cancer was in remission.  She couldn’t stand the thought of not doing something to support other friends she had met while going through Liam’s ordeal.  She vowed to fight back.  While Liam lost his battle to cancer, his spirit lives on through her, Larry and their powerful organization.  They have begun a movement like no other that spans the globe with children, parents and grandparents baking their hearts out and hosting bake sales to raise money for this phenomenal organization.  And the money has gone directly to fund children’s cancer research at some of the finest hospitals in the country.  Gretchen and Cookies for Kids’ Cancer are an inspiration.

Did you know that less than 4% of all cancer research funding from the government is dedicated to childhood cancers?  I can’t stop thinking about that.  And I hope you’ll join me in committing to help Cookies for Kids’ Cancer raise as much money as possible with the ultimate goal of eradicating childhood cancer.  So that children like Liam and Scott will never suffer another day.  And their parents can have them around healthy and happy to watch their first soccer games, have their first crushes, graduate high school, walk them down the aisle and even experience having children of their own – and to hug them once more.

There are 2 very simple ways you can join us:

1. Download this recipe book.  It’s inspired by a cookbook Gretchen wrote called All the Good Cookies.  We’ve taken several of her delicious recipes and given them a “brittled” twist.  We’ll donate $1 directly to Cookies for Kids’ Cancer for every person who completes the form and downloads the recipe book.  You can continue your support by sharing this link with friends and family.


2. Purchase one of our brand new Cookies for Kids’ Cancer Goodie Boxes.  Share this box with someone you love or grab it for yourself while also giving back.  These goodie boxes contain one of each flavor of our Brownie Brittle, along with Gretchen’s terrific cookbook and a “Be a Good Cookie” spatula by OXO®.  The spatula and the ribbon surrounding the box are featured in Liam’s favorite color, orange.  This baking goodie box will be sure to inspire the recipient to spend time with family and gain a love for baking while doing so!  All proceeds from the sales of these boxes will go directly to Cookies for Kids’ Cancer.



To Gretchen, Larry and Cookies for Kids’ Cancer – Keep up the great work.  Your tireless dedication is remarkable.

To Our Brownie Brittle Fans – Thank you for purchasing our products and supporting us.  As the success of this product has enabled us to support Cookies for Kids’ Cancer!  We are forever grateful!

To Liam and Scott – We will never forget.  Your spirits live on…forever!


brownieGiving is Better than Receiving