Sheila G’s Original Brownie Brittle Partners with Cookies For Kids’ Cancer to Save Lives

Media Contact: Rachel Krupa
Krupa Consulting for Sheila G. Brands LLC.


Award-Winning Snack Launches Ongoing Partnership with Lifesaving Non-Profit

WEST PALM BEACH, FL. (April 9, 2013) – This May, Brownie Brittle, a Sheila G. Brands LLC company, is proud to partner with Cookies for Kids’ Cancer, a national non-profit organization dedicated to raising funds for pediatric cancer research.

To kick off the campaign, Brownie Brittle will match 100% of funds raised at Cookies for Kids’ Cancer events held during the month of May across the United States. Additionally, the
proceeds from specially marked Brownie Brittle packages will be donated to this critical fight against pediatric cancer. Brownie Brittle will also launch a social media campaign to further increase funding and awareness for pediatric cancer research.

“Supporting research to address pediatric cancer is an issue near and dear to my heart,” says Sheila G. Mains, founder and CEO of Sheila G Brands LLC. “I was inspired to join forces with this charity the very day that my stepson Scott was being moved into hospice. Scott was about to lose his battle with Ewing’s Sarcoma, a pediatric cancer that had developed later in life. He was only 34 years old. I was introduced to Cookies for Kids’ Cancer, and suddenly the feelings of helplessness subsided.”

Gretchen and Larry Witt, who lost their son Liam at age six to pediatric cancer, founded Cookies for Kids’ Cancer. They were shocked to learn the primary reason that cancer is the leading cause of death by disease in children in the US is because of a lack of effective therapies, due to a major lack in funding.

The Witts pledged to support the development of more effective, less harmful treatments by giving people a simple way to get involved.  The Witts launched Cookies for Kids’ Cancer in 2008, and to date, the foundation has granted nearly $4 million to research. Brownie Brittle is honored to support the army of supporters and courageous children in this imperative endeavor.

The hottest new snack product on the market today, Brownie Brittle was born from creator Mains’ love of the crispy edges of the brownie. In only two years, Brownie Brittle has landed on thousands of stores shelves in multiple countries and has earned prestigious awards, including “The Best New Snack Product of 2012,” from the National Confectionery Sales Association and finalist in the Sweets & Snacks Expo’s 2012 “Most Innovative Products Award.”

People are encouraged to join Sheila G’s effort in supporting Cookies for Kids’ Cancer by purchasing Brownie Brittle online at where a portion of all sales will go to Cookies For Kids’ Cancer and registering to host a Cookies for Kids’ Cancer event (Include link) during the month of May.

About Brownie Brittle: Sheila G Brands, LLC, a woman-owned company in West Palm Beach, FL, has been baking and selling innovative brownie products to restaurants, club stores and world-class theme parks since 1992. Brownie Brittle, the company’s flagship product, is a 12-month shelf-stable retail snack made in America and available in Chocolate Chip, Toffee Crunch, and Traditional Walnut. Sheila G’s Brownie Brittle launched on store shelves in April of 2011 and is now available in tens of thousands of stores in the US, Canada, Mexico and Caribbean. More information is available online at

About Cookies for Kids’ Cancer – Through the concept of local events and online cookie sales, Cookies for Kids’ Cancer inspires individuals, organizations, and businesses to join in the fight against pediatric cancer by raising the funds and awareness necessary to change the facts of pediatric cancer. The organization has granted nearly $4 million in four years to the leading pediatric cancer research facilities, including Children’s Hospital of Philadelphia, Texas Children’s Cancer Center, Memorial Sloan Kettering Cancer Center, St. Jude Children’s Research Hospital and Dana Farber Cancer Center. Beginning in 2013, Cookies for Kids’ Cancer is also matching dollar for dollar the allowance per child enrolled to the Children’s Oncology Group’s Phase 1 & Pilot Consortium, which is comprised of 21 premier pediatric oncology programs throughout the country. This supports ensures an even greater number of children with pediatric cancer receive the care needed. For more information, visit


brownieSheila G’s Original Brownie Brittle Partners with Cookies For Kids’ Cancer to Save Lives